Since 2009, the whiskey business in Tennessee has exploded from 3 distilleries to 30 — meaning there’s no better time to learn your bourbons + ryes.

🥃 Gimme the deets.

Ticket sales start at 5 p.m. (or you can buy online, starting at $20). The event starts at 6 p.m. and will feature 18 distilleries, tasting booths, music, local craft beer + cash bars.

It will take place at the Chattanooga Choo Choo’s Glenn Miller Gardens.

🥃 How can I attend?

While spots last, there’s a few ways to buy in. All attendees must be 21+.

Designated Driver | If you don’t drink but want to enjoy the games + live music, the Designated Driver pass is for you.
General Admission | If you’re not huge on whiskey yourself, but want to try local craft beer + see what Tennessee’s distilleries are up to, this is the ticket.
Whiskey Pass | This ticket gets you your tasting glass + unlimited whiskey tastings. If you’re here for the whiskey, this pass will lift your spirits.
VIP Whiskey Lover | VIPs get early access at 5 p.m., exclusive tastings, as well as special amenities like parking + stage viewing. If you live and breathe mash, treat yourself.

Plus, if you’re eager to get started, you can get in on tonight’s Whiskey Supper.

🥃 Can I take a bottle home?

Since the Tennessee Whiskey Festival is a tasting event, the whiskey itself won’t be available for sale.

Luckily, the festival has this handy tasting guide so you can sip + savor like a pro.

#MUSTDO

Today

MasterChef Live! | Fri., Oct. 22 | 7 p.m. | Tivoli Theatre | $28+ | This interactive stage production will bring the culinary TV shows MasterChef + MasterChef Junior to the Tivoli Theatre. 🥘
Collegedale Apple Festival | Fri., Oct. 22-Sat., Oct. 23 | Collegedale Commons | Free+ | Pick up fresh apples from Merciers Apple Orchard in Georgia + local vendors, a petting zoo, pony rides, and more. 🍎
Fall Repertory Show | Fri., Oct. 22 | 7:30 p.m. | Frierson Theatre at Girls Preparatory School, 205 Island Ave. | $15 | Enjoy the Chattanooga Ballet’s inaugural fall repertory show.
Agatha Christie's “The Hollow” | Fri., Oct. 22-Sun., Nov. 7 | Times vary | Chattanooga Theatre Centre, 400 River St. | 20+ | No one does it like Agatha Christie, and “The Hollow” will place you smack in the middle of one of her most cleverly crafted murder mysteries. 🎭Ⓟ

Saturday

The Boozy Cauldron | Sat., Oct. 23 | 9 p.m. | The Signal, 1810 Chestnut St. | $40 | This 4-part cocktail experience — including the famous buttered beer — will also feature stories surrounding the tavern + the ghosts that still haunt the establishment. 🍸
Halloween Jazz with Robin Grant & The Standard | Sat., Oct. 23 | 7:30-10 p.m. | Barking Legs Theater, 1307 Dodds Ave. | $25+ | Put on your best costume and enjoy a night of Halloween-themed live music. 🎶
Coosa Chiefdom Days | Sat., Oct. 23 | 1-4 p.m. | Audubon Acres, 900 N. Sanctuary Rd. | Free+ | This day offers glimpses into the ancestors of the Coosa Chiefdoms + celebrates Native People coming together and sharing their cultures.
Signal Mountain Pie Run | Sat., Oct. 23 | 8 a.m. | Start at Pruett’s Market, 1210 Taft Hwy. | $25+ | If you’re gonna run, at least run with some great views + a pumpkin pie at the finish line. 🥧

Sunday

A Spooky Pop-Up | Sun., Oct. 24 | 12-5 p.m. | OddStory Brewing, 336 E. MLK Blvd. | Free+ | This event by OddStory + She-Bop will feature tarot readings, succulent pumpkins, food by Cashew, and other local vendors. 🎃
International Market and More | Sun., Oct. 24 + Sun., Oct 31st. | 11 a.m.-5 p.m. | Cooper’s Alley | Free to attend | Each Sunday highlights a different region of the world while supporting local refugee + international artists, ft. art, food, music, activities, and one-of-a-kind gifts.

We have a monthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.

20 WEEKEND EVENTS

NEWS NOTES

Weather

68º | Partly cloudy | 8% chance of rain ⛅

Community

Remember those 4 recycling pilot programs? You could take part in 1 of them — NewTerra Compost is running a 2-month trial for the City of Chattanooga to test if households that compost can reduce their trash pickup to an every other week schedule. NewTerra is asking for 100 households to participate in this composting service.
The City of Chattanooga and United Way of Greater Chattanooga have partnered to reopen applications for the “Senior Tax Freeze,” “Property Tax Relief,” and “Water Quality Fee Relief” programs for seniors + veterans with disabilities. Various community centers, like South Chattanooga Community Center, will host application assistance from November to February. (WRCB)

Edu

Chattanooga State Community College recently unveiled the Global Center for Digital Innovation — a digital fabrication center that will serve students in Hamilton County Schools + Chattanooga State college students. The center consists of 2 labs: a design studio equipped with 3D printers and a workshop with woodworking and digital tools. (Chattanooga Times Free Press)

Civic

Chattanooga officials are looking to buy The Airport Inn on Lee Highway to potentially be transformed into apartments for low-income residents. According to a proposal, the purchase could cost up to $2.79 million. City council is expected to discuss the matter next Tuesday. (Chattanooga Times Free Press)

Cause

Local McDonald’s locations raised over $26,000 for Chattanooga area schools during the “Fries for School Supplies” fundraiser. From Aug. 16-20, 10% of à la carte fry sales were collected to raise the funds for local schools. (WRCB)

Traffic

Until 7 p.m. tonight, the MLK Blvd. ramp to northbound Hwy. 27 is closed for an emergency slope repair. CDOT encourages the use of the 4th St. on-ramp or another alternative route as delays are expected. 🚧 (WRCB)

Seasonal

Ruby Falls’ Dread Hollow is running until Oct. 31 on Thursday-Sunday evenings. This year, there are 3 new immersive haunt experiences, 3 horror-themed escape rooms, and a return of the “Buried Alive” coffin simulator. Prepare to be scared… 👻

Coming Soon

SimplyBank Chattanooga is hosting the grand opening of its Gunbarrel Road office on Fri., Nov. 5 with a brief ceremony + ribbon-cutting. Operations at the new branch launched on Aug. 30 in a renovated commercial space on Gunbarrel Road. (Chattanoogan.com)

📸 r/OldSchoolCool

This picture of Market Street in winter 1960 is giving us serious vintage vibes.

Most of the stores + signage in this shot have been torn down or taken up new residence. Still, stand on the 700s block where this photo was taken and you’ll get a view of Market City Center, Bantam & Biddy, TVFCU, and the Truist building.

The street itself might not be as ‘grammable as it was in the past, but that’s why there’s Picnooga.

#DYK that your photos and quotes could be featured in our newsletter?

Just use #NOOGAtoday on social media.

THE WRAP

NOOGA Current: What we’re watching

Brianna here, and I’ve been on a Harry Potter kick the past few weeks. I haven’t watched the movies in years, so I’ve forgotten a lot of the details (which makes for a fun movie marathon). They’re also perfect movies to get in the spooky, fall, Halloween mood. I’m even thinking about attending the upcoming “Music of Harry Potter” event by the Chattanooga Symphony & Opera.

Dayten here, and against my better judgment, I’ve been digging back into “Marble Hornets,” a 2009 YouTube series inspired by Slender Man. I love analog horror + alternate reality games, so you’d think I’ve got nerves of steel. Really I’ve just been leaving the lights on and, no joke, playing Marty Robbins over the video so I can’t hear the spooky ambient noise

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